OSF's New Strategic Plan

For more than 30 years, Ontario Sheep Farmers has been the lead advocate for the province’s 3,000 sheep farmers, and the unifying voice representing the sheep, lamb and wool industries. From the early days as the Ontario Sheep Association in the 1970s, to the implementation of the Ontario Sheep Marketing Agency in 1985 and the evolution in 2017 to Ontario Sheep Farmers, our goal has always been to enhance the visibility and engagement of the organization throughout the sheep value chain. In 2021, we launched a new five-year strategic plan – Building Strength for a Better Future – created from grassroots input to act as our roadmap for growth and opportunity. Our vision remains strong: to educate, innovate and advocate for all members, while maintaining a professional standard of conduct and leadership. And we are guided by our values to add value, be inclusive and welcoming, demonstrate leadership and collaboration, and always be relevant and innovative.

Jennifer MacTavish - While studying International Development at the University of Guelph, Jenn became enamored by agriculture and food. She completed her MSc in Animal Science in 2001 and now has over 17 years of experience working with producers, processors, and industry leaders. Jenn has been with the Ontario Sheep Farmers (OSF) - formerly known as Ontario Sheep Marketing Agency (OSMA) as the General Manager of since 2013. Prior to joining OSMA, she spent 9 years as the Executive Director for the Canadian Sheep Federation and for a two years during that time, she also worked as the Canadian National Goat Federation’s General Manager. She is currently the Chair of the Canadian Animal Health Coalition, Vice-Chair of the Board of Directors for the Livestock Research Innovation Corporation, and a volunteer mediator with Community Justice Initiatives in Kitchener. Jenn is an avid knitter, reader, and traveler. She lives in Cambridge with her husband and son.

January 8, 2022, 9:00:00 p.m.

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